Case study · Brand design

One brand for risk3sixty, built by one designer

When I joined, risk3sixty had a logo made in Word and the color blue. As the only designer, I built the whole brand: identity, website, video, swag and print.

Company
risk3sixtyCybersecurity and compliance
My role
Brand DesignerSolo designer
Channel
Brand, web, video, swag, print
Team
Grew from about 15 to 50
Tools
Adobe Creative Suite, Sketch, Figma, WordPress
The brief

Building a Brand for a Growing Security Firm

About the Company

risk3sixty is a boutique cybersecurity firm specializing in helping SaaS companies navigate complex compliance challenges. The company provides tailored solutions to ensure clients meet security standards, manage risk and comply with industry regulations.

Brand Problems They Faced

When I joined risk3sixty, the company was a small, close-knit team of about 15 people. They had built a solid client base through excellent work and referrals, but they lacked a cohesive brand identity. The only branding they had was a basic logo created in Microsoft Word, which did not reflect the quality of their services.

Solutions I Brought to the Team

I took on the challenge of developing a professional brand. This included designing a new logo, refining the company's visual style and building a website. The brand work brought more visibility and higher quality leads and helped risk3sixty move from a referral based approach to a growth driven one.

01 · Brand

Brand Identity and Development

When I started at risk3sixty, the only branding the company had was a logo made in Word and the color blue. I worked with the team to build the identity and the brand guidelines.

Key RolesBrand Identity · Logo Design · Color Palette · Typography · Iconography · Style Guide

02 · Website

Website Design, Development and Maintenance

I built the website from the ground up using the WordPress platform and the Elementor builder plugin. I started with wireframing to ensure a strong user experience and designed every element of the site to align with the brand's goals and vision.

Key RolesWireframing · Web Design · WordPress Buildout · Elementor Builder Platform · Site Hosting

03 · Video

Video Content Production and YouTube Management

I managed video projects with outside professionals, from recording through production and editing. I also oversaw the YouTube channel, handling everything from ideation and creation to channel management.

Key RolesVideo Production · Video Editing · Logo Animation · YouTube Management

The risk3sixty YouTube channel in YouTube Studio

Watch on YouTube

04 · Swag

SWAG and Apparel

I designed internal branding for the company swag and apparel.

Key RolesApparel Design · SWAG · Culture Branding

05 · Collateral

Content, Collateral and Template Design

I designed and produced the collateral, including the quarterly company newsletter. I also managed the creation of both digital and print assets, ranging from eBooks and case studies to trade show booth designs for events.

Key RoleseBooks · Case Studies · Collateral · Print and Production

Newsletters
eBooks
Case Studies
More work

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Email design · look book

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Emails I designed at Brightwave for Synovus, shown as a look book. It covers Credit Card Activation, Private Wealth and the Project Elevate check-ins.

  • Email
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Interactive email · Gmail ads

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Email and Gmail ad work I made at Brightwave for Credit Karma. The original email design used placeholder text, so its copy was rewritten for the portfolio.

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  • HTML email
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  • Gmail ads
  • Credit Karma
  • Brightwave

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Brand · campaigns · events

risk3sixty

The brand behind a cybersecurity firm that grew from about 15 to 50 people. I designed its brand, campaigns, sales materials and event graphics.

  • Digital ads
  • Landing pages
  • Email
  • Social
  • Decks
  • One-pagers
  • Booths
  • Print
  • Video

You are here

Product brand · naming · UI direction

fullCircle GRC

risk3sixty’s own GRC (governance, risk and compliance) platform. I named it and built its identity. The C and its circle read as a pie chart and a status ring, the data the product exists to show.

  • Naming
  • Identity
  • Logo
  • UI direction

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Mobile app · UX

SiteOne app

My own app idea, pitched to SiteOne, the landscape supply company, while it was a Brightwave client. Shown in a phone mockup.

  • Self-initiated project
  • Mobile app
  • UX
  • App screens
  • Phone mockup

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