Case study · Product brand and UI

A name, a logo and a face for fullCircle

risk3sixty built its own compliance software in house. I named it, designed its brand and screens, and made the videos, ads and sales kit that took it to market.

Product
fullCircle GRCrisk3sixty's own GRC platform
My role
Brand DesignerSolo designer
Channel
Naming, logo, UI, video, sales collateral
Tools
Adobe Illustrator, Photoshop, After Effects, Sketch, Figma
The brief

Turning an In House Tool Into a Product Brand

About the Product

fullCircle is risk3sixty’s governance, risk and compliance platform. It keeps controls, evidence and frameworks such as ISO 27001, SOC 2 and PCI in one place, so teams stay ready for audits all year instead of scrambling at the end.

The Problem

The platform launched under the name Phalanx. Customers and prospects stumbled over it, it said nothing about what the tool did, and it had no tie to the risk3sixty brand. The team wanted a name and a look that could sell.

What I Brought

I proposed the name the company chose, designed the logo and identity, drew the product screens, and built the launch kit around it: product videos, ads, a flyer, a slide system and swag.

01 · Naming

Finding a Name the Team Could Say

The rename ran through a small committee and rounds of research: naming best practices, an earlier poll, a look at competitors and a long list of options. Each name was scored on a weighted card, so the choice did not come down to taste.

  • Easy to say
  • Memorable and unique
  • Relevant to the tool
  • Connects to the brand story
  • Resonates with enterprise buyers
  • Available as a domain
  • Built to last

I brought fullCircle to the team. It ranked near the top of the shortlist, it came from inside the company, and people liked it from the first day. It is easy to say, and it tells a customer right away that this product comes from risk3sixty.

From the branding report

In the literal sense, a risk3sixty is a full circle.
03 · Product UI

Designing the Screens Behind the Brand

fullCircle started as a complicated process run out of a plain Excel spreadsheet. I designed the product’s original UI, including dashboards, assessment screens and vendor views, and those screens set the direction for the UI and development team.

A brand only works if the product looks like it. I carried the new identity into the app itself: the dashboards, the assessment screens and the vendor views customers use every day.

A desktop monitor frame around the fullCircle UI demo reel
01

Assessment dashboard

Status rings and bars show where every assessment stands, so a compliance lead sees open work before opening a single record.

The spreadsheet made people hunt row by row. Here the answer is the first thing on the screen. The data shown is illustrative demo data.

02

Assessment detail

A requirement list on the left and the detail table on the right keep a long framework like PCI readable.

The requirement list keeps the item you are working on in view.

03

Vendor questionnaires

Colored status dots turn a long vendor list into something you can scan in a second.

Each vendor's status is visible at a glance.

04

The newer dashboard

The newer dashboard adds left navigation and wider charts.

The same visual language scaled up as the product added features, so the team could keep building on it. The data shown is illustrative demo data.

How It Works, Step by Step

These short screen recordings walk through the whole process in order. I recorded and cut them to show new customers how fullCircle works, from turning on a framework to handing an auditor a finished package.

  1. 1Enable a framework.

    Turn on ISO 27001, SOC 2, PCI or another framework, and its requirements load into the workspace.

  2. 2Map a control.

    Link one control to every requirement it covers, so one piece of work answers more than one framework.

  3. 3Add a risk.

    Log a risk and tie it to the controls that reduce it.

  4. 4Add evidence.

    Attach the file that proves a control works, right where the auditor will look for it.

  5. 5Set a status.

    Mark where each control stands, and the rings on the dashboard update.

  6. 6Generate an audit package.

    Pull everything an auditor needs into one package.

04 · Video

Product Videos That Start With the Pain

I produced a series of narrated promotional videos. Each one opens on a moment every compliance lead knows, then shows how fullCircle fixes it.

They ran on YouTube for marketing, previewed the product for new customers, and served as learning tools on the website.

Audit Crunch Time

From the last minute scramble for evidence to being audit ready all year.

Centralized Control Management

An auditor asks a question, and the answer is one click away instead of buried in folders.

Multi Framework Compliance

ISO, SOC 2 and PCI managed as one harmonized set of controls.

Product Demo

A full walkthrough of the platform.

05 · Launch kit

A Launch Kit for Sales and Marketing

Sales needed the same story in every format. I designed the sales deck, a two page flyer and the swag, all from one set of colors, rings and screens.

Pitch deck · PowerPoint template

Pitch deck slide 1: assessments and frameworks at a glance
Pitch deck slide 2: risks plotted on a matrix
Pitch deck slide 3: the risk register
Pitch deck slide 4: controls and vendor tracking

Slide 1 of 4: Assessments and frameworks at a glance

Two page flyer

The flyer puts the whole product on one sheet, front and back. The front leads with the frameworks fullCircle supports and the return on investment. The back walks through each module and ends with a way to reach the sales team.

The front and back of the two page fullCircle flyer, printed and angled together on a light surface

The two page flyer, front and back.

06 · Swag

Taking the Brand Off the Screen

Shirts and stickers gave the team something to wear to conferences and kept the new name in front of people.

Conference shirts and the circle sticker.

Flat lay of fullCircle conference shirts and the round circle sticker on a light gray table
Closing

What This Project Shows

Strategy

A product name picked with a scorecard and the team behind it, not a guess.

Identity

A mark where every part means something about the product.

Range

One designer carrying a brand from the name to the app, the videos, the sales kit and the swag.

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