×Eric Jefferson

Marketing Designer · contract

Eric Jefferson. Financial marketing experience. Design your team can reuse.

At Brightwave, I designed email campaigns for Synovus and Credit Karma. Across my work, I have built landing pages, sales decks, campaign assets and templates other teams used. I work in Figma and use AI to support production, with my review before delivery.

Contact me Resume

Portfolio

Selected work

I’m a brand and marketing designer in Denver. Right now I freelance as Envision Studios.

Case studies: Synovus · Credit Karma · risk3sixty · fullCircle GRC · SiteOne app pitch

Email design · look book

Synovus

Emails I designed at Brightwave for Synovus, shown as a look book from July 2018. It covers Credit Card Activation, Private Wealth and the Project Elevate check-ins.

  • Email
  • Look book
  • Credit card activation
  • Private wealth
  • Project Elevate
  • Brightwave

View case study

Interactive email · Gmail ads

Credit Karma

Email and Gmail ad work I made at Brightwave for Credit Karma in 2018. The original email design used placeholder text, so its copy was rewritten for the portfolio.

  • Email
  • HTML email
  • Mobile email
  • Gmail ads
  • Credit Karma
  • Brightwave

View case study

Brand · campaigns · events

risk3sixty

The brand behind a cybersecurity firm that grew from about 15 to 50 people. I designed its brand, campaigns, sales materials and event graphics.

  • Digital ads
  • Landing pages
  • Email
  • Social
  • Decks
  • One-pagers
  • Booths
  • Print
  • Video

View case study

Product brand · naming · UI direction

fullCircle GRC

risk3sixty’s own GRC (governance, risk and compliance) platform. I named it and built its identity. The C and its circle read as a pie chart and a status ring, the data the product exists to show.

  • Naming
  • Identity
  • Logo
  • UI direction

View case study

Mobile app · UX · Pitch concept

SiteOne app

An app idea I pitched to SiteOne, the landscape supply company, while it was a Brightwave client. It was never built.

  • Mobile app
  • UX
  • App screens
  • Phone mockup

View case study

Card 1 of 5: Synovus

Interactive email

Campaigns for Char-Broil, Chick-fil-A, Ferrari, SiteOne and Credit Karma, at Brightwave: email that moves and responds inside the inbox.

Web and UX

Sites for seven franchise brands at GoTo Foods, including Moe’s, Jamba, Cinnabon and Auntie Anne’s.

Brand and print

Logos, brand guidelines, print, photography and social graphics for Envision Studios clients.

Your list, my record

Relevant work for your marketing team.

Campaigns, email, decks, events and the systems behind them.

Landing pages and web

  • Landing pages and gated downloads
  • Lead gen campaigns
  • Large product site on one design system

Lifecycle and marketing email

  • Interactive email campaigns
  • Synovus, Credit Karma, Equifax

Social, ads and video

  • Paid and organic social
  • Digital ads for lead gen
  • Video and motion graphics in After Effects

Decks and events

  • Sales decks, one-pagers, case studies
  • PowerPoint and Google Slides
  • Booths, banners, signage, print
  • Managed the vendors

Templates and brand systems

  • Wrote risk3sixty’s brand guidelines
  • Templates marketing can self-serve

Fast inside an established brand

  • Took over a website of about 20 pages and launched it on time in under three weeks
  • Took requests from every team and set the order
  • Web and UX for 7 franchise brands at once

Tools

The tools behind the work.

Figma is my main design tool. My AI workflow runs on Claude Code and Codex, with Higgsfield for images.

Design

  • Figma
  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe InDesign
  • Sketch
  • PowerPoint
  • Google Slides

Motion and video

  • Final Cut Pro
  • Adobe Premiere Pro
  • Adobe After Effects

Build

  • HTML
  • CSS
  • Visual Studio Code
  • WordPress
  • Elementor

AI

  • Claude Code
  • Codex
  • Higgsfield

Built for Boldin

Three concept pieces in your brand.

I made these to show how I would work on your team. Each one is planned as a reusable template, so the next version starts from a set layout.

ConceptLanding page

Boldin AI campaign: landing page and email

A landing page concept for Boldin AI, plus the email that leads to it. Shared artwork and matching messages across both.

Answers: landing pages · lifecycle email

View concept
ConceptSocial ad · 6 variants

One ad template, six test variants

A “what-if” social ad built as one template. Swap the question, the color and the format to get six variants ready for an A/B test.

Answers: paid social · variants · templates

View concept
ConceptWebinar slides

Webinar kit: title card, slides and handout

A retirement-planning webinar kit: a promo card, a slide template and a one-page handout people can keep.

Answers: decks · webinar and event materials

View concept

Contact

Let’s keep marketing moving.

Boldin helps people make big money decisions with confidence. Your marketing should feel just as clear. I can help make that happen, fast.

ericj1018@icloud.com

Based
Denver, Colorado · remote
Resume
Eric Jefferson